Tour de France Guide
Produced by VeloNews under official license, the Official Guide to the Tour de France is the indispensable race program for the world's biggest bike race. For savvy marketers, the massive Tour guide - full of all the critical stage and tam info plus tons of insider features - offers huge exposure to North American cycling fans.
Delivered to VeloNews subscribers as issue 11, this special issue has increased distribution, sell through and longevity on newsstands.
- The only officially licensed Tour de France program in North America
- An exhaustive reference guide with comprehensive maps, complete stage information and detailed team information
- The richest source of Tour de France history, with stories and statistics on past winners
- At over 200 pages, the 2008 Tour Guide is nothing less than massive, with over 100,000 copies distributed in the U.S.
Affluent
Average HHI $167,400
Median HHI: $123,400
Average of $4,087 spent on cycling-related purchases per year
Educated
94% have attented college
48% have post-graduate degrees or studies
Responsive
90% visited advertisers' Web site after seeing them in VeloNews
95% took action as a result of seeing an ad in VeloNews
60% Bought a VeloNews advertised product or service online
Active
98% own road bikes
78% own mountain bikes
Ride their bikes 9.4 hours per week
Space closes May 6 Material due May 13 On sale June 9
Also view online advertising opportunities
Tour de France cross-media packages
$25,000 One page, 4-color ad in the Official Tour Guide, a 300x100 above the fold display ad on VeloNews.com and VeloNews.com's tour site in June and July (10 million guaranteed impressions)
$15,000 One page, 4-color ad in the Official Tour guide, a 300x100 above the fold display ad on VeloNews.com's tour site in July (5 million guaranteed impressions)
$10,000 Half page, 4-color ad in the Official Tour Guide, a 300x100 above the fold display ad on VeloNews.com's tour site in July (3 million guaranteed impressions)
Call your VeloNews advertising representative today to reserve space!
