Key VeloNews.com Demographics
The VeloNews.com Site Visitor
- VeloNews.com visitors participate in all types of cycling including road racing, mountain biking, cyclocross, exercise, commuting, fitness, and touring.
- VeloNews.com visitors spend over 5 minutes on the site per visit.
- VeloNews reaches hundreds of thousands of cycling enthusiasts per month
Age
- 1%: Under 18
- 5%: 18-24
- 26%: 25-35
- 36%: 36-45
- 27%: 46-55
- 6%: 56+
Annual Household Income
- 6%: Under $30,000:
- 11%: $30,000 - $49,999
- 9%: $50,000 - $59,999
- 12%: $60,000 - $74,999
- 20%: $75,000 - $99,999
- 26%: $100,000 - $149,999
- 16%: $150,000+
Gender
- 98%: Male
- 2%: Female
Education
- 18%: Attended college
- 48%: College degree
- 27%: Postgraduate degree
Level of Cycling Experience
- 2%: Beginner
- 27%: Intermediate
- 47%: Advanced
- 22%: Expert
- 1%: Professional
Number of Riding Days Per Week
- 8%: 1-2 Days
- 42%: 3-4 Days
- 41%: 5-6 Days
- 6%: 7 Days
- 2%: Don't ride
Site Usage
- 70%: Visit VeloNews.com once a day or more
- 97%: Visit VeloNews.com once a week or more
- 94%: Overall impression of VeloNews.com is above average or excellent
