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Magazine Special Issues and Sections

SPECIAL ISSUES

• Produced by VeloNews under official license from the Tour de France, the Official Tour de France Guide is the indispensable armchair — and, for the lucky, roadside — companion to the world’s biggest bike race. For advertisers, the massive issue — stocked full of all the critical stage and team info plus tons of insider features — offers huge exposure to North American cycling fans. Delivered to subscribers as issue 11, this special issue has increased distribution and longevity on newsstands.

• The VeloNews Buyer’s Guide is unmatched in the industry for its scope, breadth and authority on the latest bicycles, gear and accessories. It reaches active cyclists at the perfect time — in late March spring fever begins to bloom and our 200-plus-page glossy Buyer’s Guide arrives filled with detailed product stories, behind-the-scenes information and pictures and information on scores of just-released road and mountain bikes. Delivered to subscribers as issue 3, the Special Edition trim size means the Buyer’s Guide has a whopping three-month presence on newsstands.

• First produced in 2006, the Official Amgen Tour of California Guide was a huge success. Polybagged with issue #2, the Tour of California Guide reaches not only all of our subscribers, but thousands of fans in California as well. The State of California takes advantage of the region’s moderate climate to host a race in February — we take advantage of the late-winter placement to deliver cycling excitement to thousands of fans, hungry for the coming season.

SPECIAL SECTIONS

• The Sea Otter Classic is unquestionably North America’s largest bicycle event with nearly 10,000 race entries and more than 50,000 spectators over the course of four days. We produce the must-have program, which is delivered to all subscribers within issue #1 in addition to the tens of thousands of cycling fans at the venue, just outside of affluent Monterey, California. Largest distribution of the year!

• Exclusive publication for North America’s premier cyclocross series. Profiles all six events in the series including course previews, maps and rider profiles. Includes a comprehensive cyclocross gear guide with the latest bikes, wheels, tires, brakes, forks, pedals and more. An additional 4,000 stand-alone copies will be distributed among the six days of the USGP.