Key VeloNews Reader Demographics

The VeloNews Reader
  • VeloNews readers participate in all types of cycling including road racing, mountain biking, cyclocross, exercise, commuting, fitness, and touring.
  • VeloNews readers spend over 2.25 hours reading each issue.
  • VeloNews reaches thousands of enthusiasts at top-caliber events including the Sea Otter Classic, the US Pro Championships, USGP of Cyclocross, Tour of California, Tour de Georgia, and Tour of Missouri.
  • VeloNews subscription and promotional programs reach and influence the important collegiate and club racing market.
  • VeloNews is sold in top bicycle shops and retail outlets across North America.
  • VeloNews special issues are the only magazines sold by QBP (Quality Bicycle Products).
Active Audience
  • 98% own road bikes
  • 78% own mountain bikes
  • VeloNews readers rider their bike 9.4 hours per week
Affluent Audience
  • Average household income (HHI): $167,400
  • Media household income (HHI): $123, 400
  • Average of $4,087 spent on cycling-related purchases per year
Influential Audience
  • 92% gave advice in the past year on cycling-related purchases to an average of 19+ people
Educated Audience
  • 94% have attended college
  • 48% have post-graduate degrees or studies
Responsive Audience
  • 90% visited advertisers' websites after seeing them in VeloNews magazine
  • 95% took action as a result of seeing an ad in VeloNews magazine
  • 76% renewed their subscription to VeloNews
  • 60% bought a product or service online that was advertised in VeloNews magazine
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Data source = VeloNews 2007-2008 Reader Survey conducted by Signet Research.